논문

Comparative Study of Korean and Chinese Automobile firms’ Innovative Catch-up Strategy: Hyundai and SAIC Cases

2016년 10월 28일 | 조회수 : 251

논문개요

분류
기타논문
원제
Comparative Study of Korean and Chinese Automobile firms’ Innovative Catch-up Strategy: Hyundai and SAIC Cases
저자
백서인
감수자
장현준
저널
Paper presented in the 1st 2016 International Conference on Innovation Studies, Tsinghua University, School of Economics and Management, Innovation, Entreprenuership and Strategy, Beijing, China
요약

Determining how latecomer firms in a certain industry develop their technology, productivity, brand image and strategy to realize catch-up innovation is of great concern in most public and private sectors. Specifically, in rapidly changing global era with fierce competition, a thorough analysis of best practices is urgently needed. In our research, we conducted a comparative analysis of most representative catch-up innovation models in the automobile industry – Hyundai and SAIC. By analyzing two cases of product development, productivity improvement, brand management, and market strategy, we were able to determine the following: 1) Hyundai’s catch-up innovation occurred in a closed innovation system with an independent R&D organization that has nurtured its own technology capacity, brand power and productivity much earlier than observed for SAIC. However, this high level of independence may be a disadvantage to Hyundai if it wishes to cooperate with MNCs in future transportation projects. 2) SAIC’s model of catch-up innovation of cooperating with Volkswagen and GM has postponed SAIC’s own competence in product development and branding; however, its strategic alliance with GM and successful cooperation experience with MNCs gives SAIC an advantage in overseas expansion and development of future transportation projects. The characteristics, advantages, disadvantages and cooperative characteristics of the two models are fully discussed in this paper.

저자소개

성명
백서인
과정
박사과정
관심분야
중국 자동차 산업 혁신 전략 및 정책, 미래자동차 경제 기술적 타당성 분석 및 협력체계 시스템
연구실
Sustainability an Innovation Strategy Lab

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