- Field of Study
- Telecommunications Management Strategy and Economics
Demand Forecasting and Market Analysis
Information Technology Management
- Ph.D., in Business, Graduate School of Business, The University of Iowa, USA (1990)
M.A., in Business, Graduate School of Business, SNU, KOREA (1982)
B.S., in Industrial Engineering, Seoul national University, KOREA(1976)
- Major Career
- Professor, Department of Business and Technology Management, KAIST [Mar. 2009– present]
Professor, IT School of Business, Information and Communications University (ICU), [Oct. 2003 –Feb. 2009]
Visiting Professor, Institute National des Telecommunications (INT), France.
Dean, School of IT Business, ICU [Jun. 2003-Jul.2004]
Director of IT Business Research Institute, ICU [Jun. 2002-Jun 2003]
Dean, School of Business, ICU [Mar.2000-Mar.2001]
Associate Professor, School o f Business, ICU (Jan. 1998– Sept. 2003]
Principal Researcher and Head of Telecommunications Management Section, Electronics and Telecommunications Research Institute (ETRI)
- Key Papers
- Apollos Patricks Oghuma, Younghoon Chang, Christian Fernando Libaque-Saenz, Myeong-Cheol Park, Jae Jeung Rho. “Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea.” Telecommunications Policy, 39(8), 658-677. (2015)
Young Wook Ha, Myeong-Cheol Park, Euehun Lee. “A Framework for Mobile SNS Advertising Effectiveness: User perceptions and behaviour perspective.” Behaviour & Information Technology, 33(12), 1333-1346, (2014).
Young Wook Ha and Myeong-Cheol Park, Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework. Psychology & Marketing, 30(8), 676-689, (2013).
Jongtae Lee, Myeong-Cheol Park, Junghoon Moon, (2013). “Factors affecting the performance of mobile office outsourcing: An approach using the FORT model and the MoBiS-Q”, Management Decision, 51(7), 1422 – 1441, (2013).
Cheong, JH ,Park, MC, Mobile internet acceptance in Korea, Internet research-electronic networking applications and policy, 15(2), pp. 125-140, (2005)
Kim, M.G., Park, M.C., Jeong, D.H., The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in the Korean Mobile Telecommunication Service, Telecommunications Policy, 28(2), pp. 145-159, Feb. (2004)