기술에 경영을 더하면 새로운 가치가 됩니다.


[석사학위 논문심사 안내]2022년12월19일(월) 13시~/ 이정민(학번:20213781)



기술경영전문대학원 석사학위 논문심사를 아래와 같이 안내합니다.   


1. 학 과: 기술경영전문대학원

2. 학 생 명: 이정민 (학번 : 20213781)

3. 논문제목:

(국문) 왜 볼 게 없을까? Over-The-Top 플랫폼의 지속에 대한 정보 축소의 영향

(영문) Nothing to Watch? The Impact of Information Narrowing on Over-The-Top Platforms' Continuance 


4. Abstract

AI recommendation systems recommend contents that based on the preferences of users, but over time, content diversity becomes limited and brings upon a phenomenon called ‘Information Narrowing’. However, there are few studies on whether information narrowing affects user perception and the continuous intention. This study demonstrates the recent phenomenon in which people feel there is nothing to watch within OTT platforms based on information narrowing theory. The study analyzes user behavior of each path on information narrowing. In addition, Netflix and YouTube Premium, representative content platforms, were analyzed respectively to compare the effects of information narrowing. The result suggests that the effects of information narrowing on perception, attitude and continuous intention was different between the two platforms. Also, the moderating effects of user preference were shown to be different. We suggest that the effects of information narrowing may vary depending on the content supply method.

5. 심사위원장: 조항정

6. 심사위원: 이덕희, 이철호

7. 심사일시: 2022 1219(월요일) 오후 1

8. 심사장소: N22 4층 세미나실