User Need Framing
Product-Market Fit
Electric Vehicle Mobility
Battery Application

Ph.D. in Mechanical Engineering, Stanford University [2014]
M.S. in Mechanical Engineering, Stanford University [2008]
B.S. in Mechanical & System Design Engineering, Hong Ik University [2003]

Assistant Professor, K-School, KAIST [2019~Present]
Senior Research Engineer, Hyundai Motor Company [2015~2019]
Research Associate, Stanford University [2014-2015]
Founder/CEO, DesignVale [2012-2015]

J. Koo, D. Shin, M. Steinert, L. Leifer, “Understanding Driver Responses to Voice Alerts of
Autonomous Car Operations,” International Journal of Vehicle Design, 70(3), 2016, pp. 377-392
J. Koo, J. Kwac, W. Ju, M. Steinert, L. Leifer, C. Nass, “Why did my car just do that? Explaining semi-autonomous driving actions to improve driver understanding, trust and performance,” International Journal of Interactive Design and Manufacturing, Springer, April 2014