People
Adding management to technology creates new value.
Faculty
Faculty
Field of Study
Human voice (speech) analysis and applications in marketing
Machine Learning and applications in marketing
Bayesian Methods
Machine Learning and applications in marketing
Bayesian Methods
Courses
Principle of Marketing (Undergraduate)
Marketing Research (Undergraduate)
Marketing Management (Graduate)
Marketing Research (Undergraduate)
Marketing Management (Graduate)
Education
Ph.D. in Business Administration (major: Marketing, minor: Statistics), The Pennsylvania State University (2013)
M.S. in Marketing, Texas A&M University (2007)
B.S. in Business Administration (dual degree in Economics), Korea University (2006)
M.S. in Marketing, Texas A&M University (2007)
B.S. in Business Administration (dual degree in Economics), Korea University (2006)
Major Career
Assistant Professor, Department of Business and Technology Management, KAIST 2013-present
Key Papers
Hye-jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding (2014) PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 335-351.
Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253
Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253
© Graduate School of Innovation and Technology Management, College of Business, KAIST
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