Consumer Judgment and Decision Making Behavioral Science Consumer Psychology Consumer and Technology
Education
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University, 2013 M.S., Marketing, Carnegie Mellon University, 2009 M.B.A., Marketing, Seoul National University, 2006 B.B.A., Business Administration and B.A., French (Double Major), Korea University, 2003
Major Career
Associate Professor, Department of Business and Technology Management, KAIST, 2017-present Assistant Professor, Department of Marketing, HKUST, Hong Kong, 2013-2017